Let It Fly Launching September 15th

15 Riffs for Driven People

You've built something. You're still building. But underneath the strategy, a quieter question keeps surfacing: why doesn't it feel like enough?

For the Driven Leader Ready to Look Inside

You Built It. Why Doesn't It Feel Like Enough?

Most business teachings tell you what to do. This one asks who you are. In fifteen raw, unscripted riffs, Gino goes beneath the strategy and the execution to the inner world that drives everything else. These aren't polished theories, they're the things Gino actually said when the microphone was on and no one was managing the message, the kind of thinking that only surfaces when a person stops performing and starts telling the truth. Rob Johnson spent months in those unscripted moments, curating them into something worth reading.

Let It Fly is not a system. It is not a step-by-step guide to a better business. It is something rarer: fifteen unscripted, unfiltered riffs from one of entrepreneurship's most trusted voices, captured in the moments when the truth came out.

From the back cover

The Difference That Actually Lasts

Gino Wickman has spent more than three decades helping driven people build great organizations and great lives. What he discovered is that the leaders who build something lasting all share a common foundation. Not a better framework. A better relationship with themselves. Each riff stands on its own. Together they reveal the inner work that separates the leaders who feel their achievements from the ones who keep wondering when they finally will.


Discover What it Takes

Introducing Let It Fly

If you've built something significant and still wonder whether it's enough, this book was written for you. Not to give you a new system. To help you find what's been underneath the old one all along.

Gino Wickman, bestselling author of Traction, has spent more than three decades helping driven leaders build great businesses and great lives. In Let It Fly, he teams up with Rob Johnson, who served as the architect of this project, curating Gino's most powerful riffs and shaping them into the book without losing an ounce of their raw honesty.


Who Wrote it

Meet the Authors

Gino Wickman wearing a dark gray long-sleeve shirt, sitting on a sofa near a window in a bright room.

Gino Wickman

Creator of EOS® · Bestselling Author

Gino is the creator of the Entrepreneurial Operating System® (EOS®) and founder of EOS Worldwide. He's the author of several books, including Traction and Shine, and has spent more than three decades helping entrepreneurial leaders build great businesses and great lives, impacting hundreds of thousands of leadership teams worldwide.

Rob Johnson

Founder, Wayne Media Group & Speakeasy Studios

Rob is an entrepreneur, CEO of Wayne Media Group, and fractional CMO to Gino Wickman. He served as the architect of Let It Fly, curating Gino's most powerful riffs and shaping them into this book without losing an ounce of their raw honesty.


September 15

Get It Before Anyone Else

Let It Fly releases soon. Sign up and you'll be the first to know when it's here.

Reach the Next Level

The 5 Pieces of Content

  • become an entrepreneur

    START AND BUILD YOUR BUSINESS

    Light the path to build the life & business of your dreams.

  • learn to be a better leader

    BE A GREAT VISIONARY OR INTEGRATOR

    Take the next step toward becoming a dynamic Visionary/Integrator duo.

  • run your business more effectvely with eos

    GAIN TRACTION TOWARD YOUR VISION

    Run your business like a Swiss watch.

  • eos life

    LIVE YOUR IDEAL ENTREPRENEURIAL LIFE

    Learn how to build the entrepreneurial life of your dreams.

  • maximize your energy

    MAXIMIZE YOUR ENERGY AND IMPACT

    Learn that it’s possible to be driven and have inner peace.