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Let it fly: 15 Riffs for Driven People
By Gino Wickman, bestselling author of Traction
& Rob Johnson, CEO of Wayne Media Group
From the outside, your life may look exactly the way you hoped it would. Yet beneath the momentum, the milestones, and the success, one quiet question refuses to go away: Why doesn't it feel like enough? Let It Fly is not a system. It is not a step-by-step guide to a better business. It is something rarer: fifteen unscripted, unfiltered riffs from one of entrepreneurship's most trusted voices, captured in the raw moments when the microphone was on and the truth came out.
A First Look
Beneath the Strategy
Most business teachings tell you what to do. This one asks who you are. In fifteen raw, unscripted riffs, Gino goes beneath the strategy and the execution to the inner world that drives everything else.
“The kind of thinking that only surfaces when a person stops performing and starts telling the truth."
If you've built something significant and still wonder whether it's enough, this book was written for you. Not to give you a new system. To help you find what's been underneath the old one all along.
Who Wrote it
Meet the Authors
Gino Wickman
Creator of EOS® · Bestselling Author
Gino is the creator of the Entrepreneurial Operating System® (EOS®) and founder of EOS Worldwide. He's the author of several books, including Traction and Shine, and has spent more than three decades helping entrepreneurial leaders build great businesses and great lives, impacting hundreds of thousands of leadership teams worldwide.
Rob Johnson
Founder, Wayne Media Group & Speakeasy Studios
Rob is an entrepreneur, CEO of Wayne Media Group, and fractional CMO to Gino Wickman. He served as the architect of Let It Fly, curating Gino's most powerful riffs and shaping them into this book without losing an ounce of their raw honesty.
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