Coming September 15
Let it fly
15 Riffs for Driven People
By Gino Wickman, bestselling author of Traction, & Rob Johnson
Fifteen short, sharp riffs built for people who move fast and think hard. No filler. No theory. Just the real talk driven entrepreneurs need to keep building.
A First Look
Three of the Fifteen Riffs
RIFF 01
Kill the Guessing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua enium.
RIFF 07
Say the Hard Thing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua enium.
RIFF 15
Change your life
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua enium.
A First Look
Let it fly
Most driven people already know what to do. What they're missing isn't more information, more research, or more time to think it over. It's the nerve to make the call without a guarantee it'll work. Let It Fly is fifteen short, honest riffs built for exactly that moment: the one where the plan is good enough, the team is ready enough, and the only thing left to do is to find the courage to send it. No filler, no theory, no ten-step frameworks. Just straight talk from two guys who've built real things, made the hard calls, and lived with what came after. If you're done overthinking and ready to move, this book is the push.
Who Wrote it
Meet the Authors
Gino Wickman
Creator of EOS® · Bestselling Author
Gino spent years building and running his own companies before creating the Entrepreneurial Operating System®, a practical framework that has since helped hundreds of thousands of businesses gain clarity and traction. He has written seven bestselling books, including Traction, and now consistently speaks to audiences worldwide about growing healthier businesses. Let It Fly is his sharpest, most direct book yet.
Rob Johnson
Founder, Wayne Media Group & Speakeasy Studios
Rob has spent a decade helping driven founders and leadership teams get honest about what their business needs, consulting with 100+ organizations and 500+ businesses since founding Wayne Media Group and Speakeasy Studios in 2018, and further holds an MBA in Organizational Development and Finance. He has worked with Gino since 2024, running on one standard: no shortcuts, no guessing, only honest work.
September 15
Don't Miss the Launch
Sign up now and we'll let you know the moment Let It Fly is available.